Why Businesses Should Focus on LinkedIn in 2020
It has never been more essential to build and maintain a stellar LinkedIn profile for businesses. LinkedIn, used by over 450 million business professionals, is the most professional of the major social networking websites and the top-rated for lead generation. You may not have guessed, but it happens to be responsible for more than 80% of a business’s social media leads. With over 562 million users, LinkedIn is all about building connections and networks. It’s the ability to tap into already existing connections and let your business progress through word of mouth only makes it indispensable when it comes to the perfect marketing strategy.
However, a drab personal profile with a bare-bones, out of date resume will not help you grow your audience and drive positive business results. You’d need a properly streamlined and detailed company page. Efficiently done and completed company pages are likely to receive twice as many visitors than incomplete profiles. If you wish to attract top talent to your business, there’s nothing more suitable than LinkedIn. The company pages offer a dedicated careers page and direct potential employees to your business. It is a great place to look for top prospects. Here’s why LinkedIn Marketing is increasingly important for your business.
It is one of the most popular social platforms
When it comes to business owners, LinkedIn is widely popular. A 2015 state of marketing report by Salesforce suggests it is now the third most used social networking site. More than 62% of business owners are active on LinkedIn. Keen prospectors are already looking out for rich seams of untapped potential and unearthing heaps of B2B marketing benefits from LinkedIn. It is responsible for successfully driving over half of all social traffic to B2B blogs and websites.
Naturally, LinkedIn company pages add a lot of credibilities. You also establish additional credibility to your profile.
LinkedIn is now hailed as more important than Facebook for B2B companies. Around 21% of B2C marketers additionally maintain that it is their most preferred platform. Also, Twitter and Facebook’s recent changes in algorithm while significantly boosting user experience, limit the organic reach of posts from brands. With these changes, B2B marketers have been worried about their ability to generate leads on these sites.
It is an effective platform for lead generation
The biggest challenge faced by any freelancer or business owner is generating good quality leads that can be effectively transformed into faithful customers. Initially, LinkedIn emerged as a platform solely dedicated to professional networking. However, now it has evolved into a strategic, powerful tool for lead generation and brand building. Traffic through LinkedIn referral tends to have the highest and best visitor-to-lead conversion rate. Additionally, it offers Search Engine Optimization benefits. Be sure that your description is lead with powerful, keyword-rich copy because Google previews up to 156 characters of the page text. By doing this, you can easily turn your LinkedIn profile into a lead generating, brand-building machine.
With LinkedIn, however, SEO is just the tip of the iceberg. The success of your inbound marketing via LinkedIn, as with your business website, depends on conversion optimization in addition to traffic. If you tend to put all your efforts on SEO instead of fully optimizing your profile for conversions, you will not make the most of the traffic coming in.
Enables you to build the company brand and employer brand easily
The importance of an effective employee recruitment process cannot be undermined. If you don’t hire the best talent, your company simply won’t be able to deliver the products or services your consumers expect. Before recruiting, take into consideration modern workforce expectations. Recruiting talent has now been made significantly easier by digital media. Today’s marketplace is highly digital. With a LinkedIn profile, you can create talent magnets, for it is one of the first places professions/experts go when they are job hunting. If your people happen to use LinkedIn very often, they will become visible to everyone seeking employment opportunities.
Utilize the LinkedIn platform to connect effectively with your workforce. You can now easily hire a workforce who will make sales, meet deadlines, and build the brand via positive customer interactions. This will, in turn, help determine weaknesses, strengths, and potential managerial gaps. It will also create a positive working environment. It is important to have a well structured, comprehensive recruiting, and selection program. Employee performance is critical to the overall success of the company; hence, business owners need employees who can get the job done. Optimized hiring also eliminates a lot of financial problems.
The principle purpose of a company page is to highlight who you are and what you are willing to do to build your company brand. You can easily attract and engage the top talent with job recommendations and targeted content (featuring employee testimonials, videos, etc.). The digital natives and choosy millennials will find your company to be the ideal employer. Nothing appeals to them more than social savviness, and they spend most of their on the internet to assess that. 47% of millennials believe an employer’s online reputation matters as much as the job it has to offer.
LinkedIn Groups and Advertising options
If you want to escalate the lead generation process and widen your audience, you can join all the relevant groups on LinkedIn. Restricting yourself only to groups that exclusively pertain to your niche will not help. LinkedIn groups help you expand your horizons and grow your business, especially if you frequently contribute to group conversations with relevant content. LinkedIn also allows you to include links to your landing pages to heighten website traffic. Now you can easily position your brand as an industry expert.
LinkedIn additionally allows you to take control beyond your existing followers and connections by offering you various advertising options to explore. You can simply create sponsored posts leveraging your most valuable and engaging content. By doing this, you will strategically position yourself and cement your image as an important influencer in your field of interest. The quality of leads is far superior, and the process is faster than other lead channels. Also, LinkedIn facilitates highly precise and specific targeting so that you can reach out to the right audience.
It’s safe to conclude that a LinkedIn company page will only add to your overall online credibility as a brand, create a meaningful network, and glean insider expertise from established professionals in your industry. LinkedIn is also the most effective channel for professional content distribution. It has gradually emerged as one of the most relevant and significant platforms for B2B companies. It’s perhaps one of the most valuable tools in your social marketing arsenal, and you must ensure that you are adequately seizing every opportunity it provides.